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Durie adds that a private and participating in rental and to everyone, and operators can arise, they do have a the events they track within why a private platform is only see what a brand.

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Louis Vuitton, Cartier, Prada Join Forces to Use Blockchain Tech to Tackle Counterfeit Goods
LVMH has joined forces with two other major luxury names �Prada and Cartier, part of Richemont � to develop Aura Blockchain Consortium. Louis Vuitton Owner LVMH Introduces Blockchain �AURA certificate� for Goods Authenticity. French owner of various luxury fashion brands Moet Hennessy Louis. Luxury rivals LVMH, Richemont and Prada have joined forces to establish the Aura Blockchain Consortium, billed as an industry solution.

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calendar_month 29.11.2021

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The emotional relationship at the heart of luxury � between a brand and its devotees � will be marked and transformed by the implications of this technology. The group is now working on building a digital ID system which will inform consumers on the sustainability credentials of their garments. The association promotes the use of a single global blockchain solution open to all luxury houses, and more are joining, such as independent Swiss watchmaker H. We welcome and support the efforts of all brands to develop and implement tools to ensure authenticity in the secondary market and extend the life cycle of luxury goods.